Triple protection color creme. Nothing protects better, nothing covers gray better, time after time (compared to each leading competitor's top selling brand). Before: Protective Pre-Color Serum treats fragile areas of the hair, particularly dry ends. To be used before you color. Your hair is protected, prepared to be colored evenly. During: Excellence's extra-protective color creme gives your hair rich, radiant, even color that covers resistant grays perfectly. Nothing covers gray better (compared to each leading competitor's top selling brand). Non-drip creme wraps every strand. After: Multi-Dose After-Color Conditioner deep-treats your hair after and in-between coloring. Protects your hair until the next coloring. Result: 100% perfect gray coverage. Rich, deep, perfectly even color. Even fragile hair is perfectly protected for weeks. This kit contains: protective color creme, protective creme developer, protective ceramide-protein conditioner, insert, salon gloves, exclusive Applicolor comb, protective pre-color serum. Color results guide: The shade chart on the package suggests the color results you will get with 9. Your color results will vary depending on your natural hair color. Special Advice: More than 50% gray hair: Your results will be slightly lighter-looking than in the color results guide. Red hair: Your color results will be lighter red. Medium/dark brown to black hair: This shade is not recommended. This shade has a natural tone that will neither enhance nor minimize warmth.