New look, same great formula For all shades of silver, gray and blonde hair This product was developed to remove yellow, brassy tones, leaving hair nourished and radiant. Enriched with macadamia nut oil and collagen, this shampoo strengthens and moisturizes coarse, limp hair, without leaving a greasy residue. With added CoQ10, this formula helps protect strands from styling damage and environmental stressors, leaving you with healthy-looking hair. Trust the experts in silver hair care for radiant results. Made in USA