Deep cleaning formula Cavities, gingivitis, sensitivity, plaque, tartar, whitening, freshens breath Advance to healthier gums and stronger teeth from day 1* with Crest Pro-Health Advanced. This toothpaste contains ActivClean crystals for advanced stain protection. This toothpaste, like all Crest Pro-Health toothpastes, cleans beyond what you can see and continues to work between brushings. *vs ordinary toothpaste with continued use. Starts fighting plaque and protecting enamel from Day 1. 1-800-594-4158