Multi-faceted colour with 3X highlights. Lightens even the darkest hair up to 4 levels. More hydrating and more prismatic with new Silk & Shimmer deep conditioning. Plus a new aromatic scent for a pleasant colouring experience. Pro-touch applicator tip. Inspired by cutting edge fashion, Fƒ??ria's Hi-Lift Brown controls brassiness, so browns are pure and cool, even on the darkest hair. For medium brown, dark brown/darkest brown, black hair. Downtown Brown is a cooler shade that minimizes red/orange or golden tones. Want to boost red or golden tones, choose a warmer shade. To enhance your hair's natural tones, select a natural shade.