Say hello to naturally friendly sensitivity relief fluoride soothing mint toothpaste. it relieves sensitivity pain, gently whitens teeth, and is thoughtfully formulated with xylitol, soothing aloe vera and moisturizing coconut oil. and if that werenƒ??t enough, it tastes awesome, prevents cavities and strengthens enamel, too. hello contains no artificial sweeteners, no artificial flavors, no dyes, no preservatives, no microbeads, no triclosan, no parabens, no sols and no gluten. and the goodness keeps coming: hello is also vegan, never tested on animals (Leaping Bunny Certified and Peta recognized), and made in the USA. so eat and drink freely, we got this. anything less would be insensitive.