Hair is almost entirely made up of protein, which gives hair its strength. Paraben-free Fructis formulas with Active Fruit Protein, an exclusive combination of citrus protein, Vitamins B3 & B6, fruit & plant-derived extracts and strengthening conditioners, are designed for healthier, stronger hair. Fructis Color Shield Shampoo, with Acai Berry Antioxidant & UV Filters, helps restore hairs power to keep color looking & feeling fresher for longer. Helps resist wash-out, fade-out & dry-out so fresh vibrant color lasts longer. Get up to 8 weeks of color vibrancy with Color Shield shampoo and conditioner Fortifying shampoo for colored hair With Acai Berry Antioxidant and UV Filters, helps keep color looking and feeling fresher for longer Helps resist wash-out, fade-out and dry-out so fresh vibrant color lasts longer Its more than Acai Berry Antioxidant its a fortifying fade-out shield for color treated hair. Paraben-free Color Shield shampoo and conditioner with UV filters help restore hairs power to keep color looking vibrant & feeling fresher for longer. Massage onto wet hair, lather and rinse thoroughly. Follow with Color Shield conditioner.