Dove Advanced Care Therapy helps repair dryness and brittleness using a patented Silicone Technology that targets and repairs the roughness and dryness of damaged hair, where treatment is needed most. It leaves severely damaged hair noticeably softer and smoother while reducing severe frizz and fly-aways. Dove Advanced Care Therapy Shampoo delivers daily therapy to hair with symptoms of severe dryness or damage with intense moisturizers that go deep inside the hair. It cleans effectively without stripping hair of essential moisture so you can use it every day.