Dove Advanced Care Therapy helps repair dryness and brittleness using a patented Silicone Technology that targets and repairs the roughness and dryness of damaged hair, where treatment is needed most. It leaves hair noticeably softer and smoother while reducing severe frizz and fly-aways. Used daily after shampooing, Dove Advanced Care Therapy Conditioner replenishes severely dry or damaged hair with intense moisturizers that go deep inside the hair.