AXE, a leader in men's grooming, is an iconic personal care brand around the world that helps guys look, smell, and feel their best. The AXE brand is available in a line of deodorant body sprays, deodorant, antiperspirant sticks, shower gels , hair care, and styling products. From the minute guys wake up in the morning and take a shower to the moment they get ready for a long night out, AXE gives guys day and night confidence.
Named after the mythical bird that combusts only to be reborn from its ashes, AXE Phoenix is a scent that takes flight. Its earthly composition and subtle blend of wood and fruit let you be reborn every night.
Explore the full range of AXE products
Body Spray
Deodorant
Antiperspirant
Hair
Shower Gel